Brand re-design and website design and development for eatatcali.com

Design and email marketing for levainbakery.com

Branding and apparel look book for weswet.com

Apparel look book design for tampapickleballcrew.com

Design and development for three University of Tampa landing pages

Doctor of Nursing Practice (DNP): utampadnp.com

Doctor of Medical Science (DMSc): utampadmsc.com

M.S. in Exercise and Nutrition Science (MS-ENS): utampaens.com

Brand extension and guidelines for buyabargiveabar.com

Design and email marketing for marchesa.com

Vape packaging design for bakedbags.com

Apparel look book design for sunnycollabs.com

Design and development for floridawild.com and pathofthepanther.com

Brand and packaging design for Heritage Vineyard https://www.heritagesouthbury.com/amenities/heritage-vineyard-winery

Creative Director responsible for developing Lakeland Magazine brand from scratch. Goal was to provide residents with a bi-monthly publication that they felt represented them and accurately captured the feelings of their city. Created logo, brand guidelines, business cards, page templates, and all collateral sales materials. Designed spec magazine for ad consultants to pitch to potential advertisers.

Developed email marketing campaign for honeyjewelry.com. The goal of this campaign was to introduce Honey Jewelry to the email marketing landscape and drive more traffic to their site by highlighting what sets them apart. Aimed to convey the brand’s attention to detail and passion for their craft. Collaborated to finalize content and features for each email. Responsible for designing, coding and testing all emails.

View the Balsamic Reductions video

View the Organic Pasta video

View the Premium Sauces Video

OTT :15 video series for Alessi to showcase three different products and highlight what sets them apart from others in the market. Art Director responsible for creating storyboards and graphics for each video. Worked with video production team to create shot list and scout location. Provided on set art direction in collaboration with food stylist. Worked in collaboration with video editing team to chose final shots, and finalize voice overs and music.

Video series for social media to promote various Alessi products being used in non-traditional Italian recipes. Collaborated with account manager to concept trending recipe ideas. Art Director responsible for storyboarding each video, styling each shot, and providing on set art direction. Collaborated with video editor to edit final videos and finalize music.

Burrata Nachos Recipe Video

Tuscan Stuffed Mushrooms Recipe Video

Burrata Nachos Recipe Video

Pesto Chicken Cups Recipe Video

Italian Style Breakfast Recipe Video

Cauliflower Rice Bowl Recipe Video

One Pot Chicken with Farro Recipe Video

Espresso Rice Pudding Recipe Video

Raspberry Semifredo Recipe Video

Sun Dried Tomato Chicken Gnocchi Recipe Video

Creamy Garlic Parmesan Shrimp Recipe Video

Collaborated with editorial team to determine initial cover direction. Responsible for scouting photoshoot location, model, makeup, hair, clothing and accessories.  Created shot list and provided on set art direction. Responsible for color correction, photo editing and final cover design.

Collaborated with editorial team to determine cover and feature story direction. Responsible for scouting photoshoot locations and dog talent. Created shot list and provided on set art direction. Responsible for color correction, photo editing and final design and layout.

View the website here

Goal was to rebrand Pinellas Education Foundation to a more modern look and educate target audience on who the foundation is, what they do and why they should want to contribute. The initial step of this year long campaign was a website redesign.

Art Director responsible for collaborating with writer on overall look and feel and executing all page designs. Concepted home page video and provided on set art direction for shoot. Collaborated with development team to ensure design remained consistent throughout website development.

Collaborated with editorial team to determine initial cover direction. Responsible for scouting photoshoot location and providing on set art direction. Responsible for color correction, photo editing and final cover design.